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Our Services: Beyond 'Spin'
The Fresh Ideas Group has built not only its reputation, but also client reputations with members of the media, by avoiding stereotypical PR approaches. We don't do 'spin', we don't nag editors into submission, and we don't bend elbows to return favors.
We do:
| Educate from the truth | |
| - | Tell authentic stories |
| - | Connect the right experts to the right editors |
| - | Communicate from a place of knowledge and experience |
| - | Create educational forums and events where our clients can meet directly with editors and forge genuine relationships |
| - | Create partnerships and alliances that are aligned with our clients' values and mission |
| - | Serve the media as well as our clients |
| - | Think like journalists; behave like communications specialists |
Why?
Positive relationships and reputations take years to build but can be ruined in a matter of minutes. We believe in building sustainable relationships that last for the long-term, from our own team, to our clients and the media.
