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Top Chef Winner offers Stress-Free Tips and Cooking Guides for Holiday Season
Videos, recipes and entertaining made easy with Whole Foods Market Holiday website

BOULDER, Colo. (Nov. 17, 2009) – When it comes to the Holiday season, there’s no doubt that stress levels are increased, but Top Chef winner Hosea Rosenberg and Whole Foods Market are here to help – even for last-minute and budget shoppers. From money-saving recipes for holiday favorites to affordable hostess gifts, www.wholefoods.com/holidays makes the planning a cinch.

While we know that Moms are busy year round, a new survey reveals that 45 percent get no more than a few minutes a day to themselves during the holiday season – a 48 percent reduction of “me time” from the rest of the year, according to ClubMom.com.

“Whole Foods Market’s holiday website is designed to make Moms – and Dads merry, not weary,” says Ben Friedland, Whole Foods Market holiday coordinator. “It’s a one-stop, go-to source for menu plans, recipes, and homemade and green gifts. Inside the store we are offering free-range, all-natural turkeys for only 99 cents per pound. All around, we’re making the holidays easier on both shoppers and their wallets.”

The special holidays Web page offers new “how to” videos featuring Hosea Rosenberg, executive chef at Jax Fish House in Boulder and Bravo’s Top Chef season five winner. Rosenberg shows how to create fancy, but frugal appetizers, prepare and carve a turkey, and transform seasonal produce into table decorations. Sure to be one of the most-viewed videos is Rosenberg’s tips on how to liven up a holiday favorite – cranberry sauce – as well as unlock the mystery of the delectable pomegranate. Here is the complete list of holiday “how to” videos:

• Cranberries & Pomegranates: Simply Delicious Recipes
• Festive & Budget-Friendly Holiday Appetizers
• Thanksgiving Turkey Made Simply Delicious
• Four Steps to Perfect Gravy
• How to Carve a Turkey
• Seafood for the Holidays
• Holiday Coffee: Pots de Crème & The Perfect Cup
• Easy, Inspirational Gifts for the Season
• Holiday Party Planning Tips
• Delicious Dishes for Special Diets
• Festive & Easy Holiday Décor

All videos can be viewed at: http://www.wholefoodsmarket.com/holidays/videos/index.php.

Chef Rosenberg’s appetizers take a big bite out of party expenses since they cost less than 50 cents per piece. The recipes for these and other “party food” can be found online and in the December “Giving & Entertaining” issue of The Whole Deal in-store value guide, available in Whole Foods Market stores on December 1.

The holidays Web page features hundreds of easy-to-make recipes, such as cranberry and apple stuffed roasted pork, green beans with shallots and onions, and roasted butternut squash with sage and cranberries. Each recipe provides an ingredients list, cooking instructions, nutritional profile and special diet information such as dairy free, gluten free and vegan. The Servings Calculator helps determine how much food per person.

Give good without giving away the bank Take the hassle out of holiday gift shopping with affordable gift ideas such as peppermint candy-shaped soaps, Belgian chocolates, beeswax ornament candles and clever children’s puzzles and games. But to avoid re-gifting and returns, shoppers can always rely onWhole Foods Market gift cards.

Go to www.WholeFoodsMarket.com/holidays for money-saving tips for holidays on a budget.

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