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The Fresh Idea Group Adds New Talent to Team
Claire Tindall joins FIG as Assistant Account Executive

BOULDER, Colo. (September 30, 2009) - The Fresh Ideas Group (FIG), a full service strategic public relations firm nationally-known for its leadership in the natural and organic products industry, today announces the hire of Claire Tindall as Assistant Account Executive. As an established public relations professional with a proven track record of achievement and demonstrated success in publicity, media relations and event planning, Claire brings to the FIG table ample experience in working with consumer goods and a passion for healthy living. Claire will work alongside FIG’s organic-and culinary-savvy team on behalf of Earthbound Farm, Salba Smart, Smucker Natural Foods, Colorado Wine Board and Colorado Chautauqua Association.

As Crocs, Inc.’s former Associate PR Manager, Tindall managed key consumer outreach, strategic communications and events for the well-known footwear brand. Servicing all brands in the Crocs’ portfolio, Claire saw great success with new product launches, celebrity seeding and local and national campaign work. She was an integral part of launching Crocs’ charitable initiative, SolesUnitedSM , and created an award winning communication plan for this first of its kind recycled shoe program. Tindall garnered more than 1 billion media impressions throughout her tenure with Crocs.

“Claire brings a solid background in media relations and a wealth of knowledge in consumer products to our team,” said Sylvia R. Tawse, Chief Fresh Officer, The Fresh Ideas Group. “We are thrilled to have her join our team in representing important change agents and innovative companies who are thriving during these challenging times,” said Tawse. “Her talents will keep us ever more true to our agency name.”



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